Small businesses are the collective backbone of Michigan’s economy. They generate critical tax revenue in the municipalities they reside in, provide local jobs and offer goods and services that represent the unique flavors of their respective communities. Unfortunately, COVID-19 has significantly – negatively – impacted these small businesses, which need our support more than ever.

As communities statewide come together to support their beloved local stores, eateries and service providers in new, often creative ways, a more focused opportunity to help small businesses stabilize, recover and thrive, will emerge on Small Business Saturday, Nov. 28 (the Saturday after Thanksgiving) and beyond this holiday season. 

To make sure you don’t miss a Pure Michigan deal, we’ve compiled a list of how to shop local across Michigan. You can still shop local while staying safe this season. See if your local shops offer curbside pickup, home delivery or will ship your goods, just be sure to place your orders in time for the holidays. Some small businesses even sell their goods through social media, so keep an eye out for deals in your feed!

West Michigan

  • The beautiful beach town of Grand Haven will acknowledge small business Saturday along with its neighboring Lake Michigan town of  St. Joseph. Not only can you walk the beach (bundled up!), you can shop for unique gifts along the shoreline as well! Check out Holland to learn about the region’s Dutch heritage and shop at local stores, which will give away special prizes and promotions throughout the day.
  • In Grand Rapids, stop by the Downtown Market to shop over 20 local vendors from delicious snacks to kitchenware. Make sure to stop by the famous Blue Bridge for views of the city and the sparkling river.
  • If you’re shopping the Western Market in Muskegon, keep an eye out for the Festival of Wreaths. Presented by the Muskegon Museum of Art, the Festival of Wreaths features an array of wreaths beautifully crafted by local artists at many of the downtown businesses.
  • Keep an eye out for deals in Traverse City from Nov. 27 – Dec. 1 in honor of Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday.

 Southeast Michigan

  • DetroitMeansBusiness.org offers a number of small business resources that can help you shop local this holiday season. 
  • Detroit’s independent retailers, specialty shops and restaurants have your holiday needs covered. The Detroit Economic Growth Corporation will be featuring local shops all month long on social media for inspiration; click the aforementioned link for a helpful map that highlights stores across the city.
  • Shop in Macomb and you could win $500 for snapping a photo while shopping local, and/or head to Ferndale where you shoppers can head to the Rust Belt market for free swag and cash!
  • Head to Frankenmuth, the most festive town of all, where it’s Christmas all year at the world’s largest Christmas store. Small Business Saturday will offer special discounts and extra holiday cheer in this unique Michigan treasure.


Wherever you choose to shop, be sure to wear a mask and maintain at least six feet of social distance from your fellow deal seekers. Be safe, buy local this holiday season!