The best museums don’t just house artifacts—they deliver experiences. They tell a story. Thanks, in part, to a recent $500,000 grant from the DTE Energy Foundation, Motown Museum is one step closer to writing a powerful new chapter in a uniquely Detroit story.

A Detroit institution since 1985, Motown Museum is in the middle of a fundraising campaign for their $50 million expansion. First announced in late 2016, the expansion will grow the museum to a 50,000-square-foot world-class entertainment and education tourist destination featuring a range of dynamic, interactive exhibits, a performance theater and recording studio, an expanded retail experience and meeting spaces designed by renowned architects and exhibit designers.

“The Detroit fundraising community in general, and the DTE Energy Foundation specifically, has been incredibly supportive of our expansion,” said Robin R. Terry, CEO and chairwoman of the Museum. “They have stepped up and led the way to make this project a reality.”

The DTE Energy Foundation gift will support the restoration of three historic Motown-era homes, as well as the creation of an education and community engagement space on the Museum’s campus. This space will serve as an entrepreneurial incubator for young artists, and the home to Motown Museum’s summer camps and other signature Museum programs.

Motown Museum’s stated mission—to preserve, protect and present the Motown Story through authentic, inspirational and educational experiences—is much more than just an exercise in nostalgia. The museum is a living, breathing piece of American history: an authentic, one-of-a-kind experience and a testament to the enduring legacy of the artists and artistry that defined a generation.

The DTE Energy Foundation’s support for initiatives focused on the arts, culture and community transformation has had an indelible impact across Southeast Michigan. Motown Museum’s expansion promises to continue to build on that legacy. When completed, the expanded museum campus is expected to have a transformative impact on surrounding Detroit neighborhoods, providing employment, sustainability and community pride by serving as an important catalyst for new investment and tourism in a historic area.

“The DTE Energy Foundation does incredible work,” said Terry. “They are a true partner, committed to strengthening our cultural community and to the City of Detroit. They have embraced our vision of the Museum serving as an educational resource and the opportunity for our space to make a meaningful impact year after year.”

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