MoGo strives to be the nation’s best-in-class bike share program and a catalyst in making Detroit a leader in mobility. MoGo’s network of 430 on-demand bicycles and 43 self-serve stations is designed to complement existing transportation infrastructure, giving people more access to affordable transit choices that can best get them where they need to go.
Support from the DTE Energy Foundation has allowed for the ongoing operations and maintenance of two MoGo stations and 24-7 customer service support. MoGo’s mission aligned with the Foundation in transforming our communities to better serve residents. MoGo has a broad target population comprised of residents, employees, transit users, students, regional visitors and tourists.
MoGo benefits residents by helping connect them to destinations throughout 10 Detroit neighborhoods, such as jobs, school, healthcare and other services. Employees benefit from having a transportation option that can get them to and from meetings, errands, etc. without a car (and employers can benefit in longer-term reductions on parking demand). Bike share systems are often cited as a first- and last-mile transit solution, so those taking the bus, Q-Line or People Mover are better connected to their destinations. Students (both high school and college) use MoGo to move quickly and easily to and from classes, internships and jobs. Regional visitors and tourists benefit from MoGo by reducing parking costs by not having to park in high volume areas. They also benefit by having a healthy option to connect them with restaurants and retail and being able to explore Detroit neighborhoods in a way that only bicycling can provide.
In its first year of operations, MoGo has generated more than 132,000 rides, including ridership from every zip code in Detroit. This exceeded initial projections of ridership by 32%. MoGo has sold more than 2,900 monthly and annual passes and more than 23,000 daily passes. MoGo is proud to offer a $5 annual Access pass for individuals who receive state benefits. Sales of the Access pass comprise nearly 18% of all monthly and annual passes.
MoGo riders have ridden more than 437,000 miles, or the equivalent of 17.5 trips around the equator and have offset more than 293,000 pounds of CO2 emissions, which is equal to removing 28 passenger vehicles from the road in one year. MoGo also has helped promote individual and community health – riders burned more than 18.8 million calories while riding MoGo.