What do Albert Einstein, Freddie Mercury, Hulk Hogan and Borat all have in common?

An iconic mustache, of course, making them the perfect role models for a month-long event that celebrates upper-lip facial hair: Movember.

Movember was the brainchild of Australian friends who wanted to make the humble ‘stache trendy again, so they challenged each other to grow a mustache for a month. Surprised by their mustaches’ ability to spark conversations, the next year the group took Movember to a new level by attaching it to a cause: men’s health.

Now in its 16th year, the project focuses on increasing awareness about men’s health, specifically prostate cancer, testicular cancer, and mental health issues like depression and suicide. Since its modest start in 2003, the Movember Foundation has raised hundreds of millions of dollars and has funded 1,250 men’s health projects — and the best part is, anyone can join the cause, whether or not you can grow facial hair.

Here are four ways to celebrate Movember:

  1. Grow your own. This is Movember at its core: Sign up, start cultivating your crop, and spread the word on social media that you (and your mustache) are raising money for a good cause.
  2. Make a move. Instead of growing facial hair, you can commit to running or walking 60 miles over the month to commemorate the 60 men who take their own lives each hour, every hour, across the world.
  3. Host a party. Not a runner, walker or mustache-grower? Throw a party to raise money for men’s health. It can be a fancy dinner party, a trivia game over cocktails and appetizers, or just a movie night (may we suggest attaching a fake mustache to the TV screen, and raising your glass every time it lines up perfectly on an actor’s face?).
  4. Remind the guys in your life to take care of their health. Let’s not not forget what the month is really about: generating conversation and awareness about men’s health. Encourage friends and family members to take care of themselves by eating healthy, getting enough sleep and going to the doctor regularly (for their physical health), and let them know you’re there to talk if they’re feeling stressed or down (for their mental health).